While characters like Labubu embody boundless energy and endless joy, CRYBABY offers a different kind of connection—one with the quiet moments of feeling, crying, and healing. Its permanent tears provide comfort and relatability, a gentle reminder that it’s okay to slow down and unbox your feelings. This collection goes beyond simple personalization. it's an invitation for you to embrace all of your tears—happy or sad—AND FIND COMFORT IN DOING SO.
Rainy Day Sorbet:
A refreshing sorbet with wild blueberries and a zesty lemon twist, a delicate drizzle of golden honey for a hint of sweetness, and topped off with dark blue sprinkles for a bit of crunch.
Ugly Tears Lemon Tart:
A creamy, zesty lemon custard ice cream, decorated with ribbons of lemon curd, vanilla shortbread crumble, and tiny white chocolate flecks for a hint of sweetness.
Cry Club is a playful digital extension of the Pop Mart Cry Baby universe, designed to transform the act of “collecting” into an emotional, community-driven experience. Each Cry Baby figure comes with an embedded NFC tag that unlocks the Cry Club app, where users can create accounts and enter a safe, vibrant community space. Within Cry Club, members share their emotions whether joy, sadness, excitement, or nostalgia and receive curated recommendations for movies, books, foods, and snacks tailored to their current mood. The app reframes crying as a universal language, blending emotional self-expression with pop culture and lifestyle discovery, making every collectible a key to both connection and comfort.
Copywriters : Macy Mobley ,
Matthew Shields
Art direction: Romina Zarnani